The world's most popular drink has a broken supply chain.Especially for Robusta.
Robusta is not an inferior coffee. It is a different coffee, one that supplies roughly 40% of everything in the global cup. The crema in your espresso, the body in your blend, the caffeine yield your customers rely on: Robusta provides all of it.
The major brands never touch coffee trees. They buy pre-processed beans, squeezing producers for price, with little control over farming, processing, storage or documentation.